Email Marketing

Best For: Brands with an email list (or starting one) who want consistent, polished campaigns to engage, nurture, and convert their audience.

🔹 2 Custom Email Campaigns Per Month

Strategically written and designed emails based on your goals:
Includes:

• Welcome, Promo, or Story-driven emails (ex. behind-the-scenes, launch reminder, or offer spotlight)

• Subject lines optimized for open rates

• Clear CTAs (shop, read, RSVP, follow, etc.)

• Branded formatting with your colors, fonts, and visual style

• Designed for mobile responsiveness

Example Campaign Types:

• “Meet the Artist” or “Why I Wrote This Book” intro

• “New Work is Live” or “Flash Sale”

• “Collector’s Corner” or “Sneak Peek”

• “My Top Resources” or “Upcoming Events”

🔹 Platform Setup or Optimization

For clients using Mailchimp, Flodesk, ConvertKit, or MailerLite
Includes:

• Template styling to match your branding

• Basic list segmentation (ex. general list, collectors, ARC team)

• Email signature, brand fonts, header image, and link buttons

• Link testing and deliverability check

🔹 Call-to-Action & Content Strategy

Guidance on what to write about, how to inspire action, and when to send
Includes:

• Quarterly content focus suggestion (based on your goals)

• Access to a content idea bank (e.g., “3 Stories Your List Wants”)

• Suggested CTAs to encourage replies, purchases, or clicks

🔹 Analytics Snapshot (Monthly)

Light data, delivered simply.
Includes:

• Open rate, click-through rate, top link clicks

• Performance of both emails

• Suggested improvements for next month