Tier 1: Rooted & Ready – Foundational Growth

Your Foundation Tier

For startups who need structure, clarity, and consistent forward motion.

Business & Operations Jumpstart (New for Startups)

Because every strong brand needs strong bones.

Includes:

• Light business operations assessment (what systems you need first)

• Setup of foundational tools:

  • Invoicing & payments (Square, Stripe, PayPal)

  • Basic CRM setup (Notion, Airtable, or Google Workspace)

  • File organization system for brand assets

  • Email + domain setup

• Standard Operating Procedures (SOPs) starter pack:

  • How to upload products

  • How to track inventory (if needed)

  • Basic customer service response templates

  • Simple workflow map so you know how your business runs

Outcome: You stop guessing and start operating like a real business.

Website Setup + Monthly Care

Choose your hub: Shopify, Squarespace, Etsy, Big Cartel.

Includes:

• Up to 5 custom pages

• Monthly maintenance

• Monthly content/product refresh

• Basic SEO tagging

• Mobile optimization

• 1 product/gallery upload per month

• Broken link + speed checks

Ongoing Brand Refinement

Your brand evolves — so this evolves with you.

Includes:

• Voice refinement

• Visual polish (icons, accent colors, seasonal tweaks)

• Updated bios, taglines, profile images

• Positioning guidance as your offer grows

Monthly Strategy Session (45 mins)

Your monthly compass:

• Review goals

• Prioritize what matters

• Map low-lift wins

• Social + email ideas

• Mini launch prep (if needed)

Monthly Social Profile Checkup

Choose 1 platform/month.

Optimize:

• Bio

• Link setup

• Highlights/categories

• Light formatting suggestions

Living Brand Guide (Updated Quarterly)

A brand guide that evolves with you.

Includes:

• Logo usage

• Color + typography

• Voice + tone

• Social do’s & don’ts

• Optional seasonal mood board

Quarterly Analytics Snapshot

A simple, visual breakdown of your growth:

• Website

• Social media

• Content performance

• Recommendations
  
  

🡅 When It’s Time to Move into Tier 2

• Your foundation is built — now you need systems that save time, automate tasks, and streamline how your business runs.

• You’re ready for consistent content creation, branded templates, and a clear marketing rhythm.

• You want to grow your email list, send monthly newsletters, and engage your audience more intentionally.

• You’re looking to increase visibility through SEO, Google Business support, and stronger platform optimization.

• You have a product, collection, event, or service that needs ongoing promotion and quarterly launch support.

• You’re craving more hands-on guidance, deeper strategy, and accountability with two monthly sessions and email access.